Client:
Wholesale and Ecom company selling healthy Grass fed beef snack sticks.
Goals:
- Increase customer acquisition
- Recapture traffic share from competitors
- Scale up spend and revenue
Results:
- Spend - 690% increase
- Conversion rate - 5.66% Increase
- purchases - 959% increase
- Revenue - 811% increase
- ROAS - 15% increase
- Clicks - 642% increase
Challenge/Strategy:
Chomps came to me with a booming Wholesale business and a less healthy e-commerce business. Since their snacks are sold at Trader Joe’s, Target and amazon, their online traffic share was very low. With higher margins from online purchases, Chomps wanted recapture the traffic being lost to wholesalers and competitors. We utilized an integrated marketing mix of social, search and display advertising. By launching a google Adwords branded campaign, we were able outbid competitors and wholesalers and increase traffic coming from customers in search of Chomps. Our non-branded search and google shopping campaign were also major players in increasing customer acquisition by showing up when people were searching for healthy snacks.